Industries / Retail & Consumer
Which of your locations is actually making money?
See which locations and products actually make money. For multi-unit retailers, restaurants, and hospitality. Find the profit hiding in your POS data.
By Fenwick How, Founder
BBA in Project Management, certified PMP, currently pursuing an MBA at Texas A&M. He leads the work himself, start to finish.
Who this is for
Built for businesses like yours.
Owner-operators running two to fifteen units, retail, restaurants, and hospitality, sitting on a point-of-sale system full of transaction data that rarely gets mined.
The problems we solve
Sound familiar?
- Profit by unit, daypart, and item is unclear
- Site-selection and expansion decisions made on instinct
- Labor and inventory eroding margin
- Customer loyalty run on gut, not segmentation
- “Where do we open next?”
How we help
The offer.
A Profit Map by unit, daypart, and item; the Customer & Market Map with GIS trade-area analysis to pick your next site; and labor and inventory targets.
The Aperture Method phases: All five phases
- Profit Map
- Customer & Market Map
- Focus Plan
- Scoreboard
What the work looks like.
Representative case study · Illustrative
A five-unit fast-casual group deciding where to open next.
The group was doing well on the surface: revenue up, the owner already eyeing a sixth location. Aperture Insights reframed the question from “where do we expand” to “what makes a unit win here.” Aperture Analytics built a Profit Map by unit, daypart, and menu item and exposed popular items sold at a loss once labor was counted, plus a busy flagship that kept the least. Aperture Intelligence used trade-area and demographic data to explain two laggards and pinpoint strong sites for number six. Aperture Compass sequenced menu and labor fixes first, a data-backed site decision second. Aperture Atlas tracked unit-level margin. Illustratively, a group like this could lift blended margin through menu and labor changes alone, and choose its next site on evidence.
What you'd learn first
Which locations, hours, and items actually make money, and where should the next one go?
The Business X-Ray is a fixed-fee, low-risk first step. It answers exactly this before you commit to anything more.
Before you book
Questions retail & consumer owners ask.
Our POS reports already show sales by store. Is this different?
Yes, because sales by store is not profit by store. Once rent, labour, shrink and the manager's real time are allocated, the ranking frequently changes, and the busiest site is often not the most profitable one. It is usually the site the next expansion gets modelled on, which is what makes the distinction expensive.
Can this tell us where to open next?
The Customer & Market Map shows which trade areas hold demand you are not serving, using your own transaction data mapped against demographics and competitors. If you are choosing between specific sites and about to sign a lease, that is a Site Selection Study, priced separately because the decision is much larger.
We run on thin margins. Is the fee worth it?
That is the right question to ask, and it is why the first step is fixed fee and deliberately small. Thin margins are exactly the condition where a few points of mix or pricing matter most, but you should not take that on faith: start with the X-Ray and decide afterwards.
Do you need our customer data?
Transaction-level data with a customer identifier, if you have it, and addresses or postcodes for the mapping. Names are not needed. Addresses are converted to coordinates and then deleted, so the analysis itself holds no personal details.
The position an established private business is in is not specific to your sector, even though the questions are.
Last reviewed . Fees and timings on this page are current as of that date.
See your business clearly. Then watch the strategy run.
Start with the Business X-Ray, a fixed-fee, low-risk first step.