About
A firm built for the businesses the big firms overlook.
The Aperture Method™ brings the analytics, technology, and strategic rigor of a large company to owner-run businesses, with the judgment of a senior partner and the plain language of someone who has actually run things.
What we are.
The Aperture Method is a strategic business consultancy for owner-run companies doing $5M–$20M. We turn the data a business already has into clear decisions, and we stay to help carry them out. The tools we use are the ones large companies rely on. What's different is who we bring them to, and how: sized for your business, in plain terms, at fixed and transparent fees.
Why we exist.
Most good businesses this size run on instinct and spreadsheets, not for lack of ambition, but because real analytics and modern technology have always been priced and built for someone larger. The big firms won't take a company your size. The local options rarely do the quantitative work. We built The Aperture Method to close that gap.
How we work
How we work, and how we're different.
One senior partner, start to finish.
You work with the person doing the analysis, not a rotating junior team, with vetted specialists brought in where a piece of work calls for one.
Evidence before instinct.
We start from your own data, not borrowed benchmarks.
Plain language.
You'll understand every number and every recommendation.
Fixed, transparent fees.
You see the price and decide at each step.
You keep what we build.
The models, the dashboards, and the playbooks are yours.
We stay until it's working.
Most firms stop at the recommendation. We don't.
Founder-led
When you work with the firm, you work with him.
The Aperture Method was founded by Fenwick How, an entrepreneur and operator who has created and developed companies and led complex initiatives across a range of industries. The senior person who does the analysis is the person you talk to. Where a piece of work calls for a specialist, a vetted specialist is brought in for it, and he stays accountable for what you receive.
The Method is what makes that workable at this size. Every engagement runs the same five phases with the same instruments, so the analysis arrives structured rather than improvised.
Who we serve
Owner-run and family-owned businesses.
Roughly $5M to $20M in revenue, usually with more than one location or territory, in any sector. The constraint holding back a fabricator and the one holding back a clinic look different on the surface and identical underneath, which is why we don't sort our clients by industry.
Free for schools · grades 8–12
Aperture Business Lab™
See the Business. Find the Opportunity. Make the Decision.
A 50-minute guest-speaker session for economics, business and career classes. Students get a card describing a real business and fifteen minutes to find the one thing holding it back, which is the same question we get paid to answer. No fee, nothing sold to students, any school that will have us.
Start with a Business X-Ray.
A fixed-fee, low-risk first step that shows you where the opportunity is, before you commit to anything more.